understand what it means to be a consumer in a world made up of more questions than answers. Where buying organic produce might not necessarily be the sole answer - and where separating your waste may sometimes feel like rocket science.

We aim to become both wiser and more resolved, when we dare to express our doubts and ask questions - together. Ærø Eksperimentet is a platform for gathering the broadest group of local citizens possible around being curious and explorative about what it means to act greener – without necessarily compromising our quality of life or draining our wallets.