it all started with an idea - a frustration. A frustration with the way things are; with the fact that it's so damn hard to act sustainably - that all the little things we do feel like mere drops in the ocean or symbolic gestures. There had to be a better way - making a difference together!
Louise Badino laid the foundations of Ærø Eksperimentet with the byline: "Making a difference Together". Louise is known on Ærø as an entrepreneur, a business woman, a real local - and an unstoppable concept developer. Her latest endavour has been the revival of Den Gamle Købmandsgaard in Ærøskøbing, which was also an idea fuelled by frustration and a burning wish to change the way things are.
Maja Ørum - the second half of the duo behind Ærø Eksperimentet, has been an Ærø-islander for 16 years. She owns her own business and has previously worked as a business consultant on Ærø, where she conceived and helped establish Ærø Fødevarenetværk - a grand-scale project that would highlight and promote the importance of locally produced food on Ærø.
These two have joined forces to tailor what has become known as Ærø Eksperimentet. They have mobilized academic specialists and experienced researchers for counsel and documentation. The entire project has been validated and financed by grants from Landdistriktspuljen and Ærøs Vedvarende Energipulje.
The financed part of the project is completed, and Ærø Eksperimentet has since then been established as an association with a board. The phlight of the association Ærø Experimentet is to launch and promote green projects and initiatives for regular people who are looking for ways to contribute to the greener good.
Born 1970, residing on Ærø
Local Ærø islander and former expatriate, trained as a flight attendant for Japan Airlines in London
Started up a business in the UK importing candles and candleholders
In 2008 she founded the wedding agency Danish Island Weddings on Ærø and was awarded "Entrepreneur of the Year" by the Region of Southern Denmark in 2015.
Founder of LouLous´ kaffestue 2011-2013 and voluntary founder and chairman of Den Gamle Købmandsgaard 2012-2016
Born 1974, residing on Ærø
Master degrees in Paedagogical Philosophy and Business Coaching (MBC)
2008-2013: Worked as education coordinator and business consultant in Ærø Turist- & Erhvervsforening with responsibilty for developing, sustaining and connecting local, regional and national competence development projects, netvworks etc.
Since 2013 she has worked as an independent consultant, business coach, course teacher and project manager.
2005-2020: Entrepreneur and proprietor of Vesteraas; an organic farm focusing on sustainability and nature conservation.
Maja Ørum & Louise Badino, project management
Jytte Weiss Brinks, communications
Camilla Jørvad, photography
Helle Toft Jensen, Documentarian and film producer
Henny Kvist, Priest in Ærøskøbing
Jytte Weiss Brinks, Copy writer and communikations consultant
Rikke Pelle, Self employed designer and restaurant owner
Klaus Wenzel Jørgensen, IT-consultant with more than 20 years of experience, Copenhagen
Louise Harder Fischer, phD and assistant professor in digital transformation at the IT-University in Copenhagen
Anders Blok, Lector in Sociology at the University of Copenhagen
Janus Hansen, Lector in Sociology at the University of Copenhagen
Helle Toft-Jensen, Spor Media
Byhistorisk Forening, Ærøskøbing
Bregninge Lokalråd, Ærø
Fonden Ærøs Vedvarende Energipulje
© Ærø Eksperimentet 2022